The Importance of an Editorial Calendar
We’ve got so many items on our to-do list, that after a long day, we put off the things we know we should be doing but aren’t necessarily the things we love to do. Social [...]
Socially Speaking
It seems that the number one question we get as marketers involves social media in one facet or another. It is this limitless, intimidating medium that seems to trip up even the most established entrepreneur [...]
When you need some help…
Even though rapid growth is something small business owners strive for, keeping up with increasing demand and expectations can bring about as much - or even more - stress as when things are slow. No one ever [...]
Buying into Business Purpose
I read a fascinating article in the Harvard Business Review - and it emphasizes the vital importance of understanding the purpose of your business. John Mackey, cofounder and co-CEO of Whole Foods (a high-end organic [...]
Mission Statement or Business Purpose?
Business Purpose or Mission Statement - which do you build first? Until relatively recently it was considered to be a best practice to begin any good marketing plan with the creation of a [...]
…Making a list, and checking it twice…
It doesn’t make sense that I am so shocked that it is December and the holidays are quickly approaching. I mean, December comes at the same time every year, doesn’t it? The #1 sign it’s [...]
In Summary…A Show Planning Timeline
Over the past few days we've shared some tips for making your show a success. We've suggested ways to establish your expectations , how to select shows in which to participate, and how to be [...]
Exhibiting Tip 6: After the Show
Wow - the show is over and now all that's left is capitalizing on your investment. Don't forget to: 1. Follow up with leads Within 10 days of the show your leads should be receiving [...]
Exhibiting Tip 5: At the Show
While you're at the show you need to: 1. Walk around. As a business person, the amount of information you can gather just by walking around is amazing. Take advantage of the opportunity to check [...]
Exhibiting Tip 4: It’s Show Time!
You're at the show - What do you do? The people working your booth are critical - so make sure that they are appropriately trained and dressed. Engaging, qualifying and disengaging visitors effectively are the key elements that make [...]