Networking on LinkedIn – Making the Most of Your Account
In a previous article we discussed the benefits of having a LinkedIn account, whether to set up a personal profile and/or a company page, the difference [...]
Offline Marketing – What Successful Businesses Know
Marketing is the group of activities a business undertakes to buy or sell a product or service. Broadly speaking, a marketing strategy is the overarching goals [...]
Your Ideal Client Profile pt.2
In a previous article, we discussed creating an ideal client profile in order to determine who makes a good prospect for your business. We concluded that [...]
Setting Up Your Online Store
Throughout the pandemic businesses have had to continuously reinvent themselves using a variety of marketing strategies. As many “brick and mortar” shops were forced to close [...]
Should I Have A LinkedIn Account?
If you are an entrepreneur looking to network with business professionals, make new business connections, build new leads and lists and become a leader in thought [...]
The Ins and Outs of Google Analytics
In our earlier article, The Metrics of Social Media Marketing, we discussed the importance of tracking and monitoring online traffic for your digital accounts. Google Analytics [...]
The Importance of an Editorial Calendar
We’ve got so many items on our to-do list, that after a long day, we put off the things we know we should be doing but [...]
Building Your Idea Client Profile
How do you determine who makes a good prospect? How do you communicate your offering to them? Where do you spend your resources to promote your [...]
The Metrics of Social Media Marketing
Social media marketing can feel like a never-ending uphill battle, with new features and challenges coming up all the time. Often times people aren’t even sure [...]
How do you know which social channels are right for your business?
No matter how we feel about social media and its impact on society, there is no doubt that using this tool to promote your business will [...]
How to leverage content for social media
We understand that it can be overwhelming for business owners and small businesses who don’t necessarily have a digital marketer on their team, or a [...]
Working (and Studying) from Home: Digital and Data Protection
In our household, we have a student in high school, a student in university, a middle and high school teacher, and a work-from-home business owner. [...]
How to Use Email Marketing to Grow Your Business
According to Statistica.com 281 billion emails were sent worldwide in 2018 and that number is predicted to climb to 347 billion by 2023. Our inboxes [...]
Collaborative Brands
I was having a conversation with my team last week about how our clients often struggle with finding their online voice, and how important that [...]
Exhibiting Tip #3: Plan It Out
After goal setting and researching, you should feel ready to commit to exhibiting at a specific show. Now the real work begins…it’s time to plan your [...]
Exhibiting Tip #2: Be a Detective – Know what you are getting into
So, you’ve defined your target audience and expectations of exhibiting (see Tip 1 – Trade Shows post). Now it’s time to figure out whether a certain [...]
Exhibiting Tip #1: Set your goals
[Note to reader: This post series first aired on Watershed Marketing Group’s first wordpress blog site in 2010. We’ve given it a new home here, and [...]
Thinking about raising your prices?
As a service provider who leans toward the "I just want to help" category, setting a price for any project can be a perplexing and occasionally [...]
Socially Speaking
It seems that the number one question we get as marketers involves social media in one facet or another. It is this limitless, intimidating medium that [...]
Amidst Turmoil
I’m not sure if you’ve noticed that the world’s financial markets are in, shall we say, some turmoil. And while we watch the markets rise and [...]
QR Codes: Bringing Offline & Online Together
They are everywhere: on business cards, clothing, billboards, magazines, and, yes, even inked on people’s bodies. QR codes have taken the mobile marketing world by storm, [...]
Living on the (Cutting) Edge of Technology…
Ever feel like each time you manage to feel up-to-date on technology that something changes and you have to start all over again? Whether it is [...]
Giving Back…
Some of the Watershed Marketing Group Team after the big race! One of the best things about living in a smaller community is the [...]
The Election, Business and lessons on Social Media
I admit that I am a bit of a political news junkie. I've been interested in politics since my childhood and, while the necessity of this particular [...]
The Power of Words
Best marketing video I've seen on the impact of a phrase. It's a clip posted about a year ago by PurpleFeather out of the UK. [...]
A searching customer is fair game.
While conducting some research for one of our clients, I came across a fascinating study published by GroupM Search that outlines the relationship between consumers' search [...]
When you need some help…
Even though rapid growth is something small business owners strive for, keeping up with increasing demand and expectations can bring about as much - or even more - [...]
Gotta print?
Keeping with our theme, here are some specific tips that will help when trying to get a quote from a printer. As with most things in life [...]
Graphic Designer 101
If you've ever tried to have a brochure or other piece of marketing material designed, you may have found the process frustrating. Rounds of changes, [...]
Worth the price of admission?
How much value does one place on an opportunity to meet and connect with amazing, inspirational, passionate and successful entrepreneurs... and learn about business (and oneself) [...]
Social Media Landscape – 2011
I'd been introduced to Fred Cavazza's Social Media Landscape in early 2009, and recently had cause to revisit his material. For those of you who attended [...]
Making sure it matters…
While having a communication plan is a vital component to client care, carrying out the plan should never trump the content of what is being distributed. [...]
It’s all about them…
After the purpose of the business has been established there will be a common theme: clients. Learning how to run a business that focuses on a [...]
Buying into Business Purpose
I read a fascinating article in the Harvard Business Review - and it emphasizes the vital importance of understanding the purpose of your business. John Mackey, [...]
Attitude – to start your day
Someone I'm grateful to know is a lady by the name of Jody Steinhauer. To me, she is one amazing woman. When I asked her how [...]
Mission Statement or Business Purpose?
Business Purpose or Mission Statement - which do you build first? Until relatively recently it was considered to be a best practice to begin [...]
…Making a list, and checking it twice…
It doesn’t make sense that I am so shocked that it is December and the holidays are quickly approaching. I mean, December comes at the same [...]
In Summary…A Show Planning Timeline
Over the past few days we've shared some tips for making your show a success. We've suggested ways to establish your expectations , how to select [...]
Exhibiting Tip 6: After the Show
Wow - the show is over and now all that's left is capitalizing on your investment. Don't forget to: 1. Follow up with leads Within 10 [...]
Exhibiting Tip 5: At the Show
While you're at the show you need to: 1. Walk around. As a business person, the amount of information you can gather just by walking around [...]
Exhibiting Tip 4: It’s Show Time!
You're at the show - What do you do? The people working your booth are critical - so make sure that they are appropriately trained and dressed. Engaging, [...]
Exhibiting Tip 3: Map your Plan
After goal setting and researching, you should feel ready to commit to exhibiting at a specific show. Now the real work begins...it's time to play your [...]
Exhibiting Tip #1: Set your Goals
So, how can you know whether a trade (or consumer, etc.) show is a good investment? How can you make the most of the investment once [...]
A Ripple Effect
In an article on small business in Canada that came across my desk in 2009, the statistics were both heartening and disheartening: in Canada, more than [...]