In a previous article we discussed the benefits of having a LinkedIn account, whether to set up a personal profile and/or a company page, the difference between a basic account and paid options, and finally [...]
Marketing is the group of activities a business undertakes to buy or sell a product or service. Broadly speaking, a marketing strategy is the overarching goals and objectives, while the marketing plan is the inventory [...]
In a previous article, we discussed creating an ideal client profile in order to determine who makes a good prospect for your business. We concluded that an ideal client profile is a composite or an [...]
Throughout the pandemic businesses have had to continuously reinvent themselves using a variety of marketing strategies. As many “brick and mortar” shops were forced to close for long periods of time, they found ways to [...]
If you are an entrepreneur looking to network with business professionals, make new business connections, build new leads and lists and become a leader in thought sharing in your industry, then LinkedIn is the right [...]
In our earlier article, The Metrics of Social Media Marketing, we discussed the importance of tracking and monitoring online traffic for your digital accounts. Google Analytics is a free, robust tool that provides the analytics [...]
We’ve got so many items on our to-do list, that after a long day, we put off the things we know we should be doing but aren’t necessarily the things we love to do. Social [...]
How do you determine who makes a good prospect? How do you communicate your offering to them? Where do you spend your resources to promote your business? You start by determining your ideal client profile(s). [...]
Social media marketing can feel like a never-ending uphill battle, with new features and challenges coming up all the time. Often times people aren’t even sure that it’s helping their business at all. This feeling [...]
No matter how we feel about social media and its impact on society, there is no doubt that using this tool to promote your business will help you spread the word about your company and [...]
