Marketing is the group of activities a business undertakes to buy or sell a product or service. Broadly speaking, a marketing strategy is the overarching goals and objectives, while the marketing plan is the inventory [...]
In a previous article, we discussed creating an ideal client profile in order to determine who makes a good prospect for your business. We concluded that an ideal client profile is a composite or an [...]
If you are an entrepreneur looking to network with business professionals, make new business connections, build new leads and lists and become a leader in thought sharing in your industry, then LinkedIn is the right [...]
In our earlier article, The Metrics of Social Media Marketing, we discussed the importance of tracking and monitoring online traffic for your digital accounts. Google Analytics is a free, robust tool that provides the analytics [...]
We’ve got so many items on our to-do list, that after a long day, we put off the things we know we should be doing but aren’t necessarily the things we love to do. Social [...]
How do you determine who makes a good prospect? How do you communicate your offering to them? Where do you spend your resources to promote your business? You start by determining your ideal client profile(s). [...]
Social media marketing can feel like a never-ending uphill battle, with new features and challenges coming up all the time. Often times people aren’t even sure that it’s helping their business at all. This feeling [...]
No matter how we feel about social media and its impact on society, there is no doubt that using this tool to promote your business will help you spread the word about your company and [...]
They are everywhere: on business cards, clothing, billboards, magazines, and, yes, even inked on people’s bodies. QR codes have taken the mobile marketing world by storm, with usage increasing 1600% last year*. These barcodes, which [...]
While conducting some research for one of our clients, I came across a fascinating study published by GroupM Search that outlines the relationship between consumers' search engine activities, social media activities and purchasing power. While the [...]
