In our household, we have a student in high school, a student in university, a middle and high school teacher, and a work-from-home business owner. The high school my youngest attends and my husband [...]
I was having a conversation with my team last week about how our clients often struggle with finding their online voice, and how important that voice is in engaging one's ideal client - or [...]
After goal setting and researching, you should feel ready to commit to exhibiting at a specific show. Now the real work begins…it’s time to plan your marketing strategy. Here are 4 key ingredients to successful [...]
So, you’ve defined your target audience and expectations of exhibiting (see Tip 1 – Trade Shows post). Now it’s time to figure out whether a certain show or conference is right for your business investment. [...]
[Note to reader: This post series first aired on Watershed Marketing Group’s first wordpress blog site in 2010. We’ve given it a new home here, and updated the content where relevant. – ed.] So, how [...]
As a service provider who leans toward the "I just want to help" category, setting a price for any project can be a perplexing and occasionally frustrating experience. I remember when I started my business [...]
It seems that the number one question we get as marketers involves social media in one facet or another. It is this limitless, intimidating medium that seems to trip up even the most established entrepreneur [...]
I’m not sure if you’ve noticed that the world’s financial markets are in, shall we say, some turmoil. And while we watch the markets rise and fall, along with it the cost of gas and [...]
They are everywhere: on business cards, clothing, billboards, magazines, and, yes, even inked on people’s bodies. QR codes have taken the mobile marketing world by storm, with usage increasing 1600% last year*. These barcodes, which [...]
Ever feel like each time you manage to feel up-to-date on technology that something changes and you have to start all over again? Whether it is purchasing an iPad only to find out that the iPad [...]
