Exhibiting Tip #3: Plan It Out
After goal setting and researching, you should feel ready to commit to exhibiting at a specific show. Now the real work begins…it’s time to plan your marketing strategy. Here are 4 key ingredients to successful [...]
Exhibiting Tip #2: Be a Detective – Know what you are getting into
So, you’ve defined your target audience and expectations of exhibiting (see Tip 1 – Trade Shows post). Now it’s time to figure out whether a certain show or conference is right for your business investment. [...]
Exhibiting Tip #1: Set your goals
[Note to reader: This post series first aired on Watershed Marketing Group’s first wordpress blog site in 2010. We’ve given it a new home here, and updated the content where relevant. – ed.] So, how [...]
In Summary…A Show Planning Timeline
Over the past few days we've shared some tips for making your show a success. We've suggested ways to establish your expectations , how to select shows in which to participate, and how to be [...]
Exhibiting Tip 6: After the Show
Wow - the show is over and now all that's left is capitalizing on your investment. Don't forget to: 1. Follow up with leads Within 10 days of the show your leads should be receiving [...]
Exhibiting Tip 5: At the Show
While you're at the show you need to: 1. Walk around. As a business person, the amount of information you can gather just by walking around is amazing. Take advantage of the opportunity to check [...]
Exhibiting Tip 4: It’s Show Time!
You're at the show - What do you do? The people working your booth are critical - so make sure that they are appropriately trained and dressed. Engaging, qualifying and disengaging visitors effectively are the key elements that make [...]
Exhibiting Tip 3: Map your Plan
After goal setting and researching, you should feel ready to commit to exhibiting at a specific show. Now the real work begins...it's time to play your marketing strategy. 1. A solid plan requires a solid [...]
Exhibiting Tip #1: Set your Goals
So, how can you know whether a trade (or consumer, etc.) show is a good investment? How can you make the most of the investment once you've committed to exhibit? We'll be posting a series [...]