Over the past few days we’ve shared some tips for making your show a success.
We’ve suggested ways to establish your expectations , how to select shows in which to participate, and how to be strategic in marketing at your chosen show.
We talked about how to prepare your staff for the show – ensuring that they ‘WOW’ your audience – and have a good time doing it!
Finally, we reminded you about following up – following up with leads, following up with the press, following up with your VIPs and clients who were invited but couldn’t attend. Remembering to properly conclude your show by capitalizing on the potential the show generated is truly of the utmost importance.
The only thing you could be missing at this point is a timeline…but never fear! We came across this well-crafted piece on trade show timelines on www.trade-show-advisor.com. Note: depending on the size and duration of the show (or conference) you’re considering, the timelines could be adjusted.