The Importance of an Editorial Calendar
We’ve got so many items on our to-do list, that after a long day, we put off the things we know we should be doing but aren’t necessarily the things we love to do. Social [...]
How to leverage content for social media
We understand that it can be overwhelming for business owners and small businesses who don’t necessarily have a digital marketer on their team, or a dedicated external marketing resource, to ensure that they are [...]
Socially Speaking
It seems that the number one question we get as marketers involves social media in one facet or another. It is this limitless, intimidating medium that seems to trip up even the most established entrepreneur [...]
When you need some help…
Even though rapid growth is something small business owners strive for, keeping up with increasing demand and expectations can bring about as much - or even more - stress as when things are slow. No one ever [...]
Buying into Business Purpose
I read a fascinating article in the Harvard Business Review - and it emphasizes the vital importance of understanding the purpose of your business. John Mackey, cofounder and co-CEO of Whole Foods (a high-end organic [...]
Mission Statement or Business Purpose?
Business Purpose or Mission Statement - which do you build first? Until relatively recently it was considered to be a best practice to begin any good marketing plan with the creation of a [...]
…Making a list, and checking it twice…
It doesn’t make sense that I am so shocked that it is December and the holidays are quickly approaching. I mean, December comes at the same time every year, doesn’t it? The #1 sign it’s [...]