Your Ideal Client Profile pt.2
In a previous article, we discussed creating an ideal client profile in order to determine who makes a good prospect for your business. We concluded that an ideal client profile is a composite or an [...]
Should I Have A LinkedIn Account?
If you are an entrepreneur looking to network with business professionals, make new business connections, build new leads and lists and become a leader in thought sharing in your industry, then LinkedIn is the right [...]
Building Your Idea Client Profile
How do you determine who makes a good prospect? How do you communicate your offering to them? Where do you spend your resources to promote your business? You start by determining your ideal client profile(s). [...]
Socially Speaking
It seems that the number one question we get as marketers involves social media in one facet or another. It is this limitless, intimidating medium that seems to trip up even the most established entrepreneur [...]
The Election, Business and lessons on Social Media
I admit that I am a bit of a political news junkie. I've been interested in politics since my childhood and, while the necessity of this particular Canadian election is questionable, I still get excited when [...]
Making sure it matters…
While having a communication plan is a vital component to client care, carrying out the plan should never trump the content of what is being distributed. How many of us have received flyers, e-newsletters, or text [...]