If you are an entrepreneur looking to network with business professionals, make new business connections, build new leads and lists and become a leader in thought sharing in your industry, then LinkedIn is the right [...]
How do you determine who makes a good prospect? How do you communicate your offering to them? Where do you spend your resources to promote your business? You start by determining your ideal client profile(s). [...]
It seems that the number one question we get as marketers involves social media in one facet or another. It is this limitless, intimidating medium that seems to trip up even the most established entrepreneur [...]
I admit that I am a bit of a political news junkie. I've been interested in politics since my childhood and, while the necessity of this particular Canadian election is questionable, I still get excited when [...]
Even though rapid growth is something small business owners strive for, keeping up with increasing demand and expectations can bring about as much - or even more - stress as when things are slow. No one ever [...]
If you've ever tried to have a brochure or other piece of marketing material designed, you may have found the process frustrating. Rounds of changes, looks that didn't quite hit the mark, and files [...]
I read a fascinating article in the Harvard Business Review - and it emphasizes the vital importance of understanding the purpose of your business. John Mackey, cofounder and co-CEO of Whole Foods (a high-end organic [...]
Wow - the show is over and now all that's left is capitalizing on your investment. Don't forget to: 1. Follow up with leads Within 10 days of the show your leads should be receiving [...]
While you're at the show you need to: 1. Walk around. As a business person, the amount of information you can gather just by walking around is amazing. Take advantage of the opportunity to check [...]
You're at the show - What do you do? The people working your booth are critical - so make sure that they are appropriately trained and dressed. Engaging, qualifying and disengaging visitors effectively are the key elements that make [...]
