Thinking about raising your prices?
As a service provider who leans toward the "I just want to help" category, setting a price for any project can be a perplexing and occasionally frustrating experience. I remember when I started my business [...]
The Election, Business and lessons on Social Media
I admit that I am a bit of a political news junkie. I've been interested in politics since my childhood and, while the necessity of this particular Canadian election is questionable, I still get excited when [...]
Making sure it matters…
While having a communication plan is a vital component to client care, carrying out the plan should never trump the content of what is being distributed. How many of us have received flyers, e-newsletters, or text [...]
It’s all about them…
After the purpose of the business has been established there will be a common theme: clients. Learning how to run a business that focuses on a client’s (or prospective clients’) needs and expectations is a [...]
A Ripple Effect
In an article on small business in Canada that came across my desk in 2009, the statistics were both heartening and disheartening: in Canada, more than 90% of businesses are small businesses (great!). In our [...]