Social media marketing can feel like a never-ending uphill battle, with new features and challenges coming up all the time. Often times people aren’t even sure that it’s helping their business at all. This feeling [...]
Even though rapid growth is something small business owners strive for, keeping up with increasing demand and expectations can bring about as much - or even more - stress as when things are slow. No one ever [...]
Wow - the show is over and now all that's left is capitalizing on your investment. Don't forget to: 1. Follow up with leads Within 10 days of the show your leads should be receiving [...]
While you're at the show you need to: 1. Walk around. As a business person, the amount of information you can gather just by walking around is amazing. Take advantage of the opportunity to check [...]
You're at the show - What do you do? The people working your booth are critical - so make sure that they are appropriately trained and dressed. Engaging, qualifying and disengaging visitors effectively are the key elements that make [...]
In an article on small business in Canada that came across my desk in 2009, the statistics were both heartening and disheartening: in Canada, more than 90% of businesses are small businesses (great!). In our [...]
