Socially Speaking
It seems that the number one question we get as marketers involves social media in one facet or another. It is this limitless, intimidating medium that seems to trip up even the most established entrepreneur [...]
QR Codes: Bringing Offline & Online Together
They are everywhere: on business cards, clothing, billboards, magazines, and, yes, even inked on people’s bodies. QR codes have taken the mobile marketing world by storm, with usage increasing 1600% last year*. These barcodes, which [...]
A searching customer is fair game.
While conducting some research for one of our clients, I came across a fascinating study published by GroupM Search that outlines the relationship between consumers' search engine activities, social media activities and purchasing power. While the [...]
When you need some help…
Even though rapid growth is something small business owners strive for, keeping up with increasing demand and expectations can bring about as much - or even more - stress as when things are slow. No one ever [...]
Worth the price of admission?
How much value does one place on an opportunity to meet and connect with amazing, inspirational, passionate and successful entrepreneurs... and learn about business (and oneself) too? I'm enjoying some down time as I sit [...]
Making sure it matters…
While having a communication plan is a vital component to client care, carrying out the plan should never trump the content of what is being distributed. How many of us have received flyers, e-newsletters, or text [...]
Mission Statement or Business Purpose?
Business Purpose or Mission Statement - which do you build first? Until relatively recently it was considered to be a best practice to begin any good marketing plan with the creation of a [...]
…Making a list, and checking it twice…
It doesn’t make sense that I am so shocked that it is December and the holidays are quickly approaching. I mean, December comes at the same time every year, doesn’t it? The #1 sign it’s [...]
Exhibiting Tip 6: After the Show
Wow - the show is over and now all that's left is capitalizing on your investment. Don't forget to: 1. Follow up with leads Within 10 days of the show your leads should be receiving [...]
Exhibiting Tip 5: At the Show
While you're at the show you need to: 1. Walk around. As a business person, the amount of information you can gather just by walking around is amazing. Take advantage of the opportunity to check [...]