Exhibiting Tip 6: After the Show
Wow - the show is over and now all that's left is capitalizing on your investment. Don't forget to: 1. Follow up with leads Within 10 days of the show your leads should be receiving [...]
Exhibiting Tip 5: At the Show
While you're at the show you need to: 1. Walk around. As a business person, the amount of information you can gather just by walking around is amazing. Take advantage of the opportunity to check [...]
Exhibiting Tip 4: It’s Show Time!
You're at the show - What do you do? The people working your booth are critical - so make sure that they are appropriately trained and dressed. Engaging, qualifying and disengaging visitors effectively are the key elements that make [...]
A Ripple Effect
In an article on small business in Canada that came across my desk in 2009, the statistics were both heartening and disheartening: in Canada, more than 90% of businesses are small businesses (great!). In our [...]