Your Ideal Client Profile pt.2
In a previous article, we discussed creating an ideal client profile in order to determine who makes a good prospect for your business. We concluded that an ideal client profile is a composite or an [...]
Should I Have A LinkedIn Account?
If you are an entrepreneur looking to network with business professionals, make new business connections, build new leads and lists and become a leader in thought sharing in your industry, then LinkedIn is the right [...]
Building Your Idea Client Profile
How do you determine who makes a good prospect? How do you communicate your offering to them? Where do you spend your resources to promote your business? You start by determining your ideal client profile(s). [...]
The Election, Business and lessons on Social Media
I admit that I am a bit of a political news junkie. I've been interested in politics since my childhood and, while the necessity of this particular Canadian election is questionable, I still get excited when [...]
Making sure it matters…
While having a communication plan is a vital component to client care, carrying out the plan should never trump the content of what is being distributed. How many of us have received flyers, e-newsletters, or text [...]