Your Ideal Client Profile pt.2
In a previous article, we discussed creating an ideal client profile in order to determine who makes a good prospect for your business. We concluded that an ideal client profile is a composite or an [...]
The Ins and Outs of Google Analytics
In our earlier article, The Metrics of Social Media Marketing, we discussed the importance of tracking and monitoring online traffic for your digital accounts. Google Analytics is a free, robust tool that provides the analytics [...]
The Importance of an Editorial Calendar
We’ve got so many items on our to-do list, that after a long day, we put off the things we know we should be doing but aren’t necessarily the things we love to do. Social [...]
How do you know which social channels are right for your business?
No matter how we feel about social media and its impact on society, there is no doubt that using this tool to promote your business will help you spread the word about your company and [...]