It’s all about them…
After the purpose of the business has been established there will be a common theme: clients. Learning how to run a business that focuses on a client’s (or prospective clients’) needs and expectations is a [...]
Buying into Business Purpose
I read a fascinating article in the Harvard Business Review - and it emphasizes the vital importance of understanding the purpose of your business. John Mackey, cofounder and co-CEO of Whole Foods (a high-end organic [...]
Attitude – to start your day
Someone I'm grateful to know is a lady by the name of Jody Steinhauer. To me, she is one amazing woman. When I asked her how she does what she does, balancing a young family, [...]
Mission Statement or Business Purpose?
Business Purpose or Mission Statement - which do you build first? Until relatively recently it was considered to be a best practice to begin any good marketing plan with the creation of a [...]
…Making a list, and checking it twice…
It doesn’t make sense that I am so shocked that it is December and the holidays are quickly approaching. I mean, December comes at the same time every year, doesn’t it? The #1 sign it’s [...]
In Summary…A Show Planning Timeline
Over the past few days we've shared some tips for making your show a success. We've suggested ways to establish your expectations , how to select shows in which to participate, and how to be [...]
Exhibiting Tip 6: After the Show
Wow - the show is over and now all that's left is capitalizing on your investment. Don't forget to: 1. Follow up with leads Within 10 days of the show your leads should be receiving [...]
Exhibiting Tip 5: At the Show
While you're at the show you need to: 1. Walk around. As a business person, the amount of information you can gather just by walking around is amazing. Take advantage of the opportunity to check [...]
Exhibiting Tip 4: It’s Show Time!
You're at the show - What do you do? The people working your booth are critical - so make sure that they are appropriately trained and dressed. Engaging, qualifying and disengaging visitors effectively are the key elements that make [...]
Exhibiting Tip 3: Map your Plan
After goal setting and researching, you should feel ready to commit to exhibiting at a specific show. Now the real work begins...it's time to play your marketing strategy. 1. A solid plan requires a solid [...]