Giving Back…
Some of the Watershed Marketing Group Team after the big race! One of the best things about living in a smaller community is the opportunity to give back to places and organizations that [...]
The Election, Business and lessons on Social Media
I admit that I am a bit of a political news junkie. I've been interested in politics since my childhood and, while the necessity of this particular Canadian election is questionable, I still get excited when [...]
The Power of Words
Best marketing video I've seen on the impact of a phrase. It's a clip posted about a year ago by PurpleFeather out of the UK.
A searching customer is fair game.
While conducting some research for one of our clients, I came across a fascinating study published by GroupM Search that outlines the relationship between consumers' search engine activities, social media activities and purchasing power. While the [...]
When you need some help…
Even though rapid growth is something small business owners strive for, keeping up with increasing demand and expectations can bring about as much - or even more - stress as when things are slow. No one ever [...]
Gotta print?
Keeping with our theme, here are some specific tips that will help when trying to get a quote from a printer. As with most things in life - the more prepared you are before requesting the quote, [...]
Graphic Designer 101
If you've ever tried to have a brochure or other piece of marketing material designed, you may have found the process frustrating. Rounds of changes, looks that didn't quite hit the mark, and files [...]
Worth the price of admission?
How much value does one place on an opportunity to meet and connect with amazing, inspirational, passionate and successful entrepreneurs... and learn about business (and oneself) too? I'm enjoying some down time as I sit [...]
Social Media Landscape – 2011
I'd been introduced to Fred Cavazza's Social Media Landscape in early 2009, and recently had cause to revisit his material. For those of you who attended a recent workshop I delivered, here's the link you [...]
Making sure it matters…
While having a communication plan is a vital component to client care, carrying out the plan should never trump the content of what is being distributed. How many of us have received flyers, e-newsletters, or text [...]